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ICPs and TAM - Company Level
We co-define your Ideal Customer Profiles (ICPs), at a company level, to precisely target the right companies and industries. By calculating your Total Addressable Market (TAM), we provide a clear picture of the market potential, helping you prioritize efforts and resources where they will have the promising results.
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Systems Calibration
We thoroughly assess your current tech stack and design a customized outbound system that aligns with your expansion goals, capable of supporting a high outreach capacity ranging from 400 to 800 daily sends. This system is built for seamless integration with your existing CRM and is scalable to support growth across multiple territories. Additionally, we provide a detailed budget outlining the costs needed to get this outbound system up and running effectively.
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Audience Segmentation - People Level
We create detailed buyer persona profiles by thoroughly understanding the goals, challenges, and pain points of your target audience, enabling precise audience segmentation. This step is critical because it forms the foundation for our messaging roadmap. We collaborate with your team to prioritize these pain points, then craft a timeline of tailored messaging that address each pain one by one.
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Outreach Messaging Roadmap
Based on audience segmentation and pain prioritization, we create a content roadmap that outlines which pains will be addressed month by month, spanning a timeline from 6 months to 1 year. The roadmap ensures visibility and alignment between your team and ours, with the goal of maximizing engagement and driving qualified leads into your sales pipeline.
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Global Expansion Assessment
We conduct a comprehensive assessment of your business’s readiness for expansion, covering positioning, branding, web presence, systems, processes, and talent. This evaluation identifies strengths and gaps, providing you with a clear understanding of what needs to be optimized before entering new markets, ensuring you are fully prepared for successful expansion.
Struggling with Market Exploration
You want to explore new markets and identify revenue streams but lack a rapid and effective strategy to test these opportunities.